by Laura B. Weiss

From the publisher: Be it soft-serve, gelato, frozen custard, Indian kulfi or Israeli glida, some form of cold, sweet ice cream treat can found throughout the world in restaurants and home freezers. Though ice cream was once considered a food for the elite, it has evolved into one of the most successful mass-market products ever developed.

In Ice Cream, food writer Laura B. Weiss takes the reader on a vibrant trip through the history of ice cream from ancient China to modern-day Tokyo in order to tell the lively story of how this delicious indulgence became a global sensation. Weiss tells of donkeys wooed with ice cream cones, Good Humor-loving World War II-era German diplomats, and sundaes with names such as “Over the Top” and “George Washington.” Her account is populated with Chinese emperors, English kings, former slaves, women inventors, shrewd entrepreneurs, Italian immigrant hokey-pokey ice cream vendors, and gourmand American First Ladies. Today American brands dominate the world ice cream market, but vibrant dessert cultures like Italy’s continue to thrive, and new ones, like Japan’s, flourish through unique variations.

Weiss connects this much-loved food with its place in history, making this a book sure to be enjoyed by all who are beckoned by the siren song of the ice cream truck.

Laura Weiss is a professor of journalism at New York University and a freelance author, specializing in food, travel, and lifestyle. Her writings have appeared in the New York Times, New York Daily News, Travel + Leisure, Edible Brooklyn, and on Foodnetwork.com. She blogs about food and society for the Huffington Post and is editor of  foodandthings.com. She was a reporter for Congressional Quarterly, a writer for Time’s school edition, and a director at AOL.

Reaktion Books, 2011