Tag: brands
History of Howard Johnson’s: How a Massachusetts Soda Fountain Became an American Icon
by Anthony Mitchell Sammarco From the publisher: Howard Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida and all the way to […]
Grinding It Out: The Making of McDonald’s
by Ray Kroc From the publisher: Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, […]
The first successful frozen dinner wasn’t from Swanson
The first successful frozen dinner for preparing and eating at home was called the “One-Eyed Eskimo.” Albert and Meyer Bernstein began selling it in 1949 in the Pittsburgh, Pennsylvania area. […]
How Armenian Immigrants Built an American Candy Empire
Turkish-born Peter Halajian set off for America in 1890, just as large-scale hostilities were increasing against the Ottoman Empire’s Armenian community. Settling in New Haven, Connecticut, he changed his last […]
McDonald’s: Behind the Arches
by John F. Love From the publisher: Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success. The growth of McDonald’s worldwide continues […]
Coca-Cola on trial in 1911 charged with being injurious to health
In October of 1909, the Coca-Cola Company transported forty barrels and twenty kegs of its signature syrup across state lines, from its hometown of Atlanta to Chattanooga, Tennessee. As soon […]
Ketchup revolutionized way food is grown, processed and regulated in the U.S.
U.S. companies began mass-producing tomato ketchup in the late 19th century. Food scientists at H.J. Heinz Company in Pittsburgh developed a balance of sweet, sour, and salty flavor that was […]
Eleanor Roosevelt does TV commercial for margarine
Former first lady Eleanor Roosevelt, 75, appeared in a television commercial for Good Luck brand margarine in 1959. She was paid $35,000 (equivalent to more than a quarter million dollars […]
First attack against Nestle for discouraging breastfeeding
In what has been hailed as “the first salvo in the battle of the breast versus bottle,” pediatrician Cicely Williams in 1939 accused the Nestle company of murder by infant […]