by Christina Ward From the publisher: Bananas in Ham with Cheese Sauce? Meat Salad made of ground bologna and gelatin? Spend any time on the internet, and you’re bound to […]
Tag: advertising
Eleanor Roosevelt does TV commercial for margarine
Former first lady Eleanor Roosevelt, 75, appeared in a television commercial for Good Luck brand margarine in 1959. She was paid $35,000 (equivalent to more than a quarter million dollars […]
One of First Vitamin-Fortified Breakfast Cereals
PEP was a whole-wheat breakfast cereal introduced by the Kellogg Company in 1923. A long-running rival to Wheaties, PEP became in the 1930s the first cereal fortified with vitamins through […]
How About a Vitamin D-Enriched Beer?
In 1936, capitalizing on the demand for vitamin-fortified foods, the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin, introduced a vitamin D-fortified canned beer. Evidently it wasn’t popular, since Schlitz discontinued […]
Ex-slave Nancy Green becomes “Aunt Jemima”
The R.T. Davis Milling Company, new owner of the Aunt Jemima brand of self-rising pancake flour in 1890, decided to search for an African-American woman to hire as a living trademark […]
Finding Betty Crocker: The Secret Life of America’s First Lady of Food
by Susan Marks From the publisher: In 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America’s First Lady of Food. Not bad […]
Slave in a Box: The Strange Career of Aunt Jemima
by Maurice M. Manring From the publisher: The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct […]
Aunt Jemima, Uncle Ben, and Rastus: a history of blacks in food advertising
by Marilyn Kern-Foxworth From amazon: Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led […]