PEP was a whole-wheat breakfast cereal introduced by the Kellogg Company in 1923. A long-running rival to Wheaties, PEP became in the 1930s the first cereal fortified with vitamins through […]
Tag: brands
How About a Vitamin D-Enriched Beer?
In 1936, capitalizing on the demand for vitamin-fortified foods, the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin, introduced a vitamin D-fortified canned beer. Evidently it wasn’t popular, since Schlitz discontinued […]
McLibel: Burger Culture on Trial
by John Vidal From the publisher: McLibel is the unlikely but true story of how a pamphlet called “What’s Wrong with McDonald’s?” led to the longest trial in British history. […]
Ex-slave Nancy Green becomes “Aunt Jemima”
The R.T. Davis Milling Company, new owner of the Aunt Jemima brand of self-rising pancake flour in 1890, decided to search for an African-American woman to hire as a living trademark […]
Colonel Sanders and the American Dream
by Josh Ozersky From the publisher: This engrossing biography of Kentucky Fried Chicken/KFC founder Harland Sanders tells a uniquely American story of a dirt-poor striver with unlimited ambition who launched one […]
Aunt Jemima, Uncle Ben, and Rastus: a history of blacks in food advertising
by Marilyn Kern-Foxworth From amazon: Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led […]